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General Site Advertising on Walking Britain

There are a number of options available for general advertising within the Walking Britain web site. Content aimed at walkers is preferred although other subject areas will be considered. Images need to be responsive or alternatively three image sizes provided for display.

Top banner

This position is displayed on all pages irrespective of whether the site visitor is using a desktop, tablet or mobile. Images need to be responsive or alternatively three image sizes provided for display.

Cost - from £600 per month (depending on season) displayed across all 20,000+ pages across the site.

Right hand gutter.

This displays on all desktops and large screen tablets. For smaller screen sizes the banner is served as a horizontal banner occupying a mid-position on the page

Cost - from £400 per month site wide depending on season.

Lower banner

This displays on all screen sizes in the lower position.

Cost - from £200 per month site wide depending on season.

Advertorial

Full page advertorial including images linked with lead-in content on all pages across the site. Aimed at product promotion is combined with "news story" in left hand gutter. Can be combined with banners if required.

Cost £100 per article.

Images

We accept jpeg, gif and png with some restrictions on file size.

Further Information

Current statistics (January 2020) show annual traffic peaking at the rate of 8.6 million page views per annum. During the period from mid-November through to end-February site visitors are dependent on weather and can vary considerably from day to day. During the remainder of the year visitor numbers are less weather-dependent.

Peaks in traffic occur around the traditional long weekends throughout the year including Christmas, Easter, Whitsun and August Bank holiday. School holidays and half term holidays also see peaks in traffic across the site.

Walking Britain has 20,000+ pages of content. Most advertising is carried across the whole site. However you can request your promotion to be only carried on pages that have geographic relevance to your product.

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