There is no intention that this web site will suffer the fate of many sites where advertising overwhelms content. Banners and other forms of advertising are encouraged but only where they promote activities and products relevant to site visitors.
Walking Britain has been well received in the press. The first major coverage was in the Daily Mail when the site was named as "Website of Week". Coverage in the Times, Sunday Times, Guardian, Independent and many other papers and magazines has since followed with favourable comments about the site, its content and ease of navigation. The site has gained the Webuser Gold Award for walking sites and it is worth emphasising that all of this coverage has been received without any form of self- promotion so can therefore be assumed to be gained on merit.
Current statistics (September 2009) show an average of 10.3 million page views per annum based on previous 13 weeks traffic. During the period from mid-November thorugh to mid-February site visitors are dependent on weather and can vary considerably from day to day. During the remainder of the year visitor numbers are less weather dependent.
Many advertisers have commented on the quality of response. Alison Howell from the small walking holiday tour operator "Foot Trails" commented .... "Just wanted to say well done on your gold award. We are thrilled with the response we are getting from Walking Britain, you are our top referer."
Can be arranged on any page within the site. Geograhically targetted advertising in the left-hand gutter is available by County, National Park, Country. For example, targetted advertising can be provided on all pages featuring Peak District, Lake District, Cornwall, or Scotland content.
Three directories are available for the display of banners and text. These cover
Self Catering Accommodation
Cost £60 per annum - Includes :-
The reconstruction of the site, in mid-2006, allowed many new ideas to be used in the page design. The dynamic nature of the pages means that information relevant to the walk and area can be selected allowing local businesses to accurately target potential customers. Categories include accommodation, outdoor shops, attractions, pubs etc.
Cost £15 per annum - Includes :-
Full page features have veen a popular method of marketing since this site began in 1997. In addition your business also benefits from full Business Partner status with your entry linked to all relevant walks displayed on the site.
Cost £50 per annum - Includes :-
Careful consideration would be given to any sponsorship for specific areas of the site. For example a series of walks in certain locality.
The aim of this site is to provide information to its visitors as quickly as possible. Therefore we do impose limits on image file sizes and we do prefer not to use distracting animations.
Page and image design and construction
We build content free of charge if required. Normally we ask you to provide text for under banner positions as you know your product better then we do! Where possible we use images and text available on existing web sites for construction of feature pages.
Adress for all correspondence
You can showcase yout products in this right hand column as the example below. Prices start from as little as £40 per month based on a minimum 6 month contract. We can build the banners free of charge to your specification. What you can do is limited only be your imagination!
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